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Est. 2015 · India · UAE · Global[email protected]

Knowledge Hub

INSIGHTS &

PERSPECTIVES.

Deep-dives on performance marketing, affiliate strategy, anti-fraud tech, and the future of digital advertising — from the Xenium team.

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Featured

LATEST FROM THE TEAM.

Industry Report

THE STATE OF PERFORMANCE
MARKETING IN INDIA 2026

A comprehensive look at CPA trends, publisher ecosystem growth, mobile-first attribution, fraud landscape, and where the next ₹1,000 Cr in affiliate spend will flow over the next 18 months.

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All Articles

FROM THE BLOG.

Why CPA is the Future of Mobile Marketing
Mobile Marketing
5 min read

May 8, 2026

Why CPA is the Future of Mobile Marketing

As media costs rise and attribution windows tighten, cost-per-action models are becoming the only defensible metric for growth-stage apps.

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iGaming Affiliate Trends in UAE 2026
iGaming
7 min read

Apr 22, 2026

iGaming Affiliate Trends in UAE 2026

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How to Scale a CPL Campaign Past ₹1 Crore
Performance
9 min read

Apr 11, 2026

How to Scale a CPL Campaign Past ₹1 Crore

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Anti-Fraud Tech: Inside Xenium's Detection Layer
Technology
6 min read

Mar 28, 2026

Anti-Fraud Tech: Inside Xenium's Detection Layer

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Publisher Monetization Strategies for 2026
Publishers
8 min read

Mar 14, 2026

Publisher Monetization Strategies for 2026

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From 0 to 3,000: How We Built Our Publisher Network
Company
11 min read

Feb 27, 2026

From 0 to 3,000: How We Built Our Publisher Network

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